Silver cups, vessels of exotic woods, replicas of Thracian treasures: for over 30 years, the luxury items with the brand Zografov have been the best choice to make gifts that impress, inspire and speak of beauty, power and craftsmanship.
Zografov & Son was established in 1991 as a family company. It quickly set the foundations of a new, unique style and approach towards making silver goods and luxury gifts. Each item is made with utmost care and attention to meet the clients' requirements for quality services of 950 silver that guarantees the material's long life and purity. Zografov & Son became a trustworthy symbol of quality and luxury thanks to this and the personal approach towards each client. We talked to Lyubomir Zografov, owner, to learn more.
What is the secret of creating a successful luxury brand in Bulgaria?
Creating a successful luxury brand in Bulgaria requires a lot of effort and work, but there are some key elements that, if missing, make success hard to achieve.
A luxury brand should be unique and create items that cannot be found elsewhere. The quality is also crucial - they should be manufactured with care and precision to convince the clients of their value. Personalisation, top-quality materials and service are of utmost importance here. Having a marketing strategy is also important to understand the clients' desires and needs, and the best ways to sate them. Branding is a must as it makes the brand recognisable. The attention, care and personal approach towards the clients are some of the main elements in the success of a luxury brand.
All of these factors can help to create a successful luxury brand in Bulgaria. However, this also depends on how well these elements are realised and which strategies are chosen to achieve them.
Why do Zografov's gifts remain the first choice for government institutions and individuals alike?
Zografov is Bulgaria's main brand for luxury gifts and silver items because we created a new niche in the local market. Our years of experience in manufacturing top quality, unique products and our special approach towards our clients is why we are the partner of choice to many institutions and individuals. Our honest approach and high-quality products create trust between us and our clients who return to us repeatedly and bring other people as well.
Our goods make excellent gifts for important events such as jubilees, weddings, baptisms, corporate events, business partners, corporate gifts, visiting delegations etc. They are a combination of high quality, precise making and unique design. Product personalisation is crucial: the engraving of the name or the company logo makes the gift unique and personal. This is particularly important to government institutions and companies that demand impressive, memorable gifts.
What options for gift personalisation do you offer?
As I already mentioned, personalisation makes a strong impression as it takes the gift out of anonymity and makes it something special for the receiver. On the item, we can engrave by hand name, date, logo or short message. We can write a longer text on a metal tablet placed inside the luxury box. This gesture underlines the personal approach towards the receiver and brings emotional value to the gift.
Another option is to change some details in our basic products: changing the cup's height or some elements, replacing one noble metal coating with another etc. Thus, the item can fit better the tastes of the receiver.
Can you tell us more about your production process - from the idea and the design to the materialisation?
We make mostly bespoke items and small series of products. The process starts with the idea of an item that can be our own or a client's request. It is followed by the design stage when we coordinate the materials that we are going to use, the product's function and other requirements. After the design has been approved, we make a prototype. We change and mend it until we reach the desired result. Then we create the bespoke item. This includes work by hand that requires specialised skills and tools. The process is long and hard and asks for a lot of precision and attention to underline the product's uniqueness.
Our goal is to offer our clients the best services by providing them with personalised solutions and an individual approach. We understand that each order is unique, this is why we work with each client individually in order to sate their needs and requirements.
At “Zografov and Son”, we aim to simplify and enhance the gift selection process, making it both easy and enjoyable. Whether you are searching for the ideal gift for a loved one or a corporate event, we have a rich variety of options that will impress every taste and preference. Should you desire, we are available to provide consultations and assistance in choosing the most suitable gift for your specific occasion.
Could you guess what Angelina Jolie, Grandmaster Anatoly Karpov, Klaus Meine from ‘Scorpions’, the Austrian skydiver and daredevil Felix Baumgartner (who jumped from the ‘edge’ of the cosmos), Simeon Saxe-Coburg-Gotha, Albert II and the presidents Georgi Parvanov, Bronislaw Komorowski, Nursultan Nazarbayev, Bill Clinton and Vladimir Putin all have in common? They all own an art piece by Zografov & Son, the Bulgarian family enterprise for luxury presents made of noble metals, spreading the name of their country around the world.
A client asked us once, ‘Which wooden whiskey cup should I choose? You have various types of wood, colour and metal - silver or gold plating. Which combination would be best for me?’ The answer depends on many factors: what wood you like, what colour would fit best to the setting in which the cup will be, etc. etc.
Walnut is a broadleaf tree widely distributed in the Balkans. Whiskey cups made of walnut have a rich, dark colour and a smooth texture that feels comfortable in the hand. The combination of materials, the warm and natural beauty of the walnut and the soft shine of the gold, attracts attention, magically enhancing the aesthetic, adding a touch of luxury and sophistication.
Cherry whiskey cups have a warm, inviting look and are often used for special occasions. The combination with gold or silver accents completes the aesthetics of the wood.
The preference of the colours and the wood from which the cups are made depends on our current mood. Just like listening to music or our desire to go out and meet friends or stay at home with our favourite drink depends on our current state of mind.
Most people like to make a unique and remarkable gift. They are looking for one that makes the recipient feel special. An item which can relate to a memory of a friend or an important moment in someone's life, a gift made of quality materials, which will not be put on the shelf and forgotten, but will be given a special place so that it can always remind, who gave it.
The special day of a loved one, a friend, a relative or a colleague is approaching. You have chosen a wonderful present from 'Zografov & Son'. It comes in luxurious packaging and a beautiful branded envelope, ready to be presented. You are happy and you think that the preparations for the event are complete. But do you know how important it is to add a personal message to your present?
If you wish, we can take care of your items. Give us a call and we will not only restore the silverware, but we will also apply an additional gold coating. The fee for the service is negotiable. Thus, you will have your favourite cup or jug in its original state once again.
In this article, we will tell you what the different types of trees symbolize, how wooden items are made, and in what package you will receive them from our studio. This will help you choose the most suitable ones for you or for the person you want to give them to.
According to recent research by American biologists and epidemiologists, silver is able to cope with new viruses and bacteria, unlike most known antibiotics and antiseptics. It is therefore no surprise that silver water is set to become an antibacterial miracle.
When you want to surprise your loved one, friend or colleague for their celebration, you could give them something original, memorable, personal and luxurious - something unique. The gratitude you will see in their eyes will make you happy.
We at 'Zografov & Son' offer you luxurious gifts, full of spirit, emotion and sentiment which, we promise you, cannot be found anywhere else! CHOOSE A PRECIOUS GIFT What gift to choose for a 50th birthday?
It is interesting and remarkable how much history and how many artifacts there are in a territory as small as Bulgaria. During each excavation, archaeologists find a piece of the life of our ancestors. We are a nation with a rich past, and that is priceless. All these discoveries made by archaeologists are changing scientists' perceptions of the oldest centers of human civilization. The historical artifacts prove that a civilization flourished on the territory of Bulgaria long before the Hellenic one. A culture existed which created items of high artistic value.
‘There are two very real reasons to buy business gifts that are not necessarily warm and fuzzy. One is obviously to thank someone for their business for the year. The other is to make sure you remain top of mind, and to get your name in front.’
To create a unique emotion for your nearest and dearest or to reward your business partner, the desire to leave something for your children, for their children, even for people in hundreds of years, is an irreplaceable feeling and a strong motivation.
If you have the chance to visit the museum in Vratsa, you will come upon an incredible sight: dozens of small dishes, placed in special chambers, as if telling you their own story. Their splendid detail sparkles in the dark, and we can only marvel at how they were made by the ancient craftsmen
Did you know that there are people who prefer their name days to their birthdays? Our name day symbolizes the energy that is encoded in our name. It is part of our individuality and, like the birthday, defines us in the world. Even if we regard this day as a celebration of many people with the same name, it is also an occasion to unite with them and experience a common emotion of the positive energy and good wishes we receive. When choosing a name day present, you need to bear in mind the following....
When 26 years ago Nikolay Zografov decided to dedicate himself to his fine art, he did not anticipate that years later his creations would belong to presidents, diplomats, aristocrats, artists, and famous personalities from around the world. His talented hands sculpt perfect compositions from noble metals and exotic wood, transforming objects into true works of art.
Lubomir Zografov to Bulevard.bg - about the inherited craft of creating gifts for connoisseurs, the Holy Grail as inspiration, and the skill to impress even Bill Clinton